Introduction
This Cookie Policy explains how Midlands iT ("we", "us", or "our") uses cookies and similar tracking technologies on our website. This policy complies with the UK Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR).
By using our website, you consent to the use of cookies in accordance with this policy. If you do not agree, you should adjust your browser settings or refrain from using our website.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies help us to:
- Remember your preferences and settings
- Understand how you use our website
- Improve your browsing experience
- Provide relevant content and services
- Analyze website performance and usage patterns
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
Always Active - No Consent RequiredThese cookies are essential for the website to function properly and cannot be disabled. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms.
Examples:
- Cookie consent preferences
- Session management
- Security and authentication
- Load balancing
Legal Basis: These cookies are necessary for the performance of our website and do not require consent under PECR.
2.2 Performance & Analytics Cookies
Requires ConsentThese cookies collect information about how visitors use our website, such as which pages are visited most often. All information collected is aggregated and anonymous.
Purpose:
- Understand website usage patterns
- Identify popular content and pages
- Monitor website performance and errors
- Improve user experience
We may use:
- Google Analytics (if implemented)
- Custom analytics solutions
Retention Period: Analytics data is typically retained for 26 months.
2.3 Functional Cookies
Requires ConsentThese cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.
Examples:
- Language preferences
- Theme preferences (light/dark mode)
- Volume or display settings
- Remembering form inputs
2.4 Third-Party Cookies
Requires ConsentSome cookies may be placed by third-party services that appear on our pages. We do not control these cookies.
Third parties may include:
- WhatsApp: For embedded chat functionality
- Analytics Providers: Such as Google Analytics
- Hosting Services: For website infrastructure
Note: Third-party cookies are subject to the respective third party's privacy policies. We recommend reviewing their policies.
3. Cookie Duration
Cookies can be either session cookies or persistent cookies:
Session Cookies
Temporary cookies that are deleted when you close your browser. They help us track your movements from page to page during a single browsing session.
Persistent Cookies
Remain on your device for a set period or until you delete them. They remember your preferences and actions across multiple visits.
4. How to Manage and Control Cookies
Cookie Banner
When you first visit our website, you'll see a cookie banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in our footer.
Browser Settings
Most browsers allow you to control cookies through their settings. You can set your browser to:
- Block all cookies
- Block third-party cookies only
- Delete cookies when you close your browser
- Accept cookies from specific websites only
- Be notified when a cookie is set
Browser-Specific Instructions:
Google Chrome
Settings → Privacy and security → Cookies and other site data
Mozilla Firefox
Settings → Privacy & Security → Cookies and Site Data
Safari
Preferences → Privacy → Cookies and website data
Microsoft Edge
Settings → Cookies and site permissions → Manage and delete cookies
⚠️ Important: Disabling cookies may affect the functionality of our website and limit your ability to use certain features. Strictly necessary cookies cannot be disabled as they are essential for the website to function.
5. Your Rights Under UK Law
Under UK GDPR and PECR, you have the following rights regarding cookies:
Right to Consent
You have the right to give or withhold consent for non-essential cookies.
Right to Withdraw Consent
You can withdraw your consent at any time through your browser settings or cookie preferences.
Right to Information
You have the right to clear information about the cookies we use and their purpose.
6. Do Not Track Signals
Some browsers have a "Do Not Track" feature that signals to websites you visit that you do not want to have your online activity tracked. We currently do not respond to Do Not Track signals, but you can manage cookies through your browser settings as described above.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our operations, or best practices. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
8. Related Policies
For more information about how we handle your personal data, please refer to:
9. Contact Us
If you have any questions about our use of cookies, please contact us:
Midlands iT
WhatsApp: +44 7440 229979
Location: United Kingdom
We aim to respond to all inquiries within one working day.
10. Further Information
For more information about cookies and your rights, you can visit:
Information Commissioner's Office (ICO)
Website: www.ico.org.uk/for-the-public/online/cookies/
About Cookies: www.aboutcookies.org