Introduction
Midlands iT ("we", "us", or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data Controller
Company Name: Midlands iT
Contact: WhatsApp: +44 7440 229979
Location: United Kingdom
For any questions about this Privacy Policy or our data practices, please contact us via WhatsApp.
2. Information We Collect
2.1 Information You Provide
We may collect the following personal information when you interact with us:
- Contact Information: Name, email address, phone number, business name
- Communication Data: Messages sent via WhatsApp, contact forms, or email
- Business Information: Details about your business requirements, project specifications
- Payment Information: Billing address, payment method details (processed securely by third-party payment processors)
2.2 Information Automatically Collected
When you visit our website, we may automatically collect:
- Device Information: IP address, browser type, operating system, device type
- Usage Data: Pages viewed, time spent on pages, navigation patterns, referral sources
- Cookies: See our Cookie Policy for details
3. How We Use Your Information
We process your personal data for the following purposes, under the legal bases specified:
Service Delivery (Contractual Basis)
- To provide and deliver the services you request
- To communicate with you about projects and services
- To process payments and manage invoicing
- To provide customer support and respond to inquiries
Legitimate Interests
- To improve our website and services
- To analyze usage patterns and optimize user experience
- To prevent fraud and ensure security
- To send relevant business communications (where consent is given)
Legal Obligations
- To comply with legal and regulatory requirements
- To maintain financial records as required by law
- To respond to legal processes and enforce our rights
Consent
- To send marketing communications (you can withdraw consent at any time)
- To use cookies for analytics and preferences (see Cookie Policy)
4. How We Share Your Information
We may share your personal information with:
- Service Providers: Third-party vendors who help us operate our business (e.g., hosting providers, payment processors, analytics services)
- WhatsApp: When you contact us via WhatsApp, your data is subject to WhatsApp's privacy policy
- Legal Authorities: When required by law or to protect our legal rights
- Business Transfers: In the event of a merger, acquisition, or sale of assets
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law:
- Client Data: Retained for the duration of our business relationship and up to 7 years after for accounting and legal purposes
- Communication Records: Retained for 3 years for customer service and dispute resolution
- Website Analytics: Retained for 26 months in accordance with analytics platform policies
- Marketing Consents: Retained until consent is withdrawn
6. Your Rights Under UK GDPR
Under UK GDPR, you have the following rights regarding your personal data:
Right to Access
Request a copy of your personal data we hold
Right to Rectification
Request correction of inaccurate or incomplete data
Right to Erasure ("Right to be Forgotten")
Request deletion of your personal data in certain circumstances
Right to Restrict Processing
Request limitation of processing in certain situations
Right to Data Portability
Receive your data in a structured, commonly used format
Right to Object
Object to processing based on legitimate interests or direct marketing
Right to Withdraw Consent
Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us via WhatsApp at +44 7440 229979. We will respond to your request within one month.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication measures
- Secure hosting with reputable providers
- Employee training on data protection
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
8. International Data Transfers
Your personal data may be transferred to and processed in countries outside the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place:
- Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO)
- Transfers to countries with adequacy decisions
- Binding Corporate Rules where applicable
We work with service providers who comply with international data protection standards.
9. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information promptly.
10. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.
11. Third-Party Links
Our website may contain links to third-party websites (such as WhatsApp). We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of our services after any changes constitutes acceptance of the updated policy.
13. Right to Complain
If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: www.ico.org.uk
However, we would appreciate the opportunity to address your concerns first, so please contact us directly.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Midlands iT
WhatsApp: +44 7440 229979
Location: United Kingdom
We aim to respond to all inquiries within one working day.
Acknowledgment
By using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. This policy complies with UK GDPR, the Data Protection Act 2018, and other applicable UK data protection laws.